The following free online resources are relevant to students studying Marketing.
Advertising & Industry Data
Ad Council (Opens in New Tab)The Ad Council is the largest producer of public service advertising. We represent a unique collaboration between the advertising, media, and business communities.
American Marketing Association (Opens in New Tab)The American Marketing Association publishes a variety of magazines and journals directed to practitioners and academics. Considered leaders in their respective fields, these publications provide readers with leading edge ideas, strategic thinking and practical solutions to challenges facing marketers.
Bureau of Labor Statistics (Opens in New Tab)Easy entry into the full range of economic data and analysis produced by BLS. Find the statistics and reports on employment and unemployment, price (such as the Consumer Price Index) living conditions, compensation, productivity, and much more. From the U.S. Department of Labor. (LII)
MarketingCharts (Opens in New Tab)Contains free, downloadable marketing charts and spreadsheets which contain statistics on the top ten within specific topic categories.
National Retail Federation (Opens in New Tab)As the world’s largest retail trade association and the voice of retail worldwide, NRF represents retailers of all types and sizes from the United States and more than 45 countries abroad including department stores, specialty, apparel, discount, online, independent, grocery and chain restaurants, among others.
U.S Bureau of Economic Analysis (Opens in New Tab)The Bureau of Economic Analysis (BEA) promotes a better understanding of the U.S. economy by providing the most timely, relevant, and accurate economic accounts data in an objective and cost-effective manner.
U.S. Census Bureau - Retail Trade (Opens in New Tab)Monthly & Annual Retail Trade - The Advance Monthly and Monthly Retail Trade Surveys (MARTS and MRTS), the Annual Retail Trade Survey (ARTS), and the Quarterly E-Commerce Report work together to produce the most comprehensive data available on retail economic activity in the United States.
Consumer Expenditure Surveys (Opens in New Tab)The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
Consumer Price Index (Opens in New Tab)Produces monthly data on changes in the prices paid by urban consumers for a representative basket of goods and services.
Nielsen (Opens in New Tab)We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
ThomasNet (Opens in New Tab)Covers industrial categories, product and company information, and CAD drawings. Comprehensive resource of over 650,000 distributors, manufacturers and service companies.
Center for Media & Social Impact (Opens in New Tab)The Center for Social Media showcases and analyzes media for public knowledge and action—media made by, for, and with public to address the problems that they share. We pay particular attention to the evolution of documentary film and video in a digital era. With research, public events, and convenings, we explore the fast-changing environment for public media.
e-Commerce Times - Social Media Marketing (Opens in New Tab)ECT News Network is one of the largest e-business and technology news publishers in the United States. Our network of business and technology news publications attracts a targeted audience of buyers and decision-makers who need timely industry news and reliable analysis.
Mashable (Opens in New Tab)A leading online source for information and news on social media and related technology.
