There are several freely available open educational resources related to Marketing. Browse the list below to learn more!
Textbooks & Teaching Materials
American Marketing Association (Opens in New Tab)AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices.
Developing New Products and Services (Opens in New Tab)From Open Textbook Library – this title is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.
eMarketing: The Essential Guide to Marketing in a Digital World (7th ed.) (Opens in New Tab)The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.
Growth and Competitive Strategy in 3 Circles (Opens in New Tab)From Open Textbook Library – The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame.
Boundless Marketing (Opens in New Tab)Lumen Learning provides a Marketing text that covers various chapters such as Consumer Marketing and Social Responsibility and Ethics in Marketing
Principles of Marketing (Opens in New Tab)Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service-dominant Logic, Sustainability, Ethics & Social Responsibility, Metrics, and Global Coverage.
