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Marketing: Finding Books

This guide provides resources to aid in the research for marketing, advertising, and social media research..

Search for Books in Alvernia's Library

Alvernia Catalog Quick Search

Research Tips

eBook Topics to Browse: 

  • Advertising
  • Green Marketing
  • Marketing
  • Social Media AND Marketing

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How to Request a Book

Can't find the book you need?  There are several options for requesting an item.

  1. Use our Interlibrary Loan (ILL) service to request a book.  Before requesting a book, check the Library Catalog to make sure the library does not have a print or electronic copy of the title.
  2. Use WorldCat to find books located in other libraries.  Click on the book title of interest and use the Borrow this item from another library (Interlibrary Loan) link to request a book.  Your Patron ID is your 9 digit Alvernia student number.
  3. Search Google Books and use the Find in a library link to request a book.  Use your 9 digit Alvernia student number.

Need help?  Ask a Librarian!