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Marketing: Home

This guide provides resources to aid in the research for marketing, advertising, and social media research..

Getting Started


Welcome to Alvernia Library's guide to research resources in Marketing.

Please explore this guide for tips and resources to aide you in your marketing research.

Feel free to contact a librarian with any questions or concerns!

What Kind of Source Should You Use?


Do you need…

Try this…

Background information, an overview, or established facts?

Reference books:  ex. encyclopedias, dictionaries, authoritative websites

Comprehensive information on a topic?

General books

Current, in depth information?

Scholarly journal articles (use a database!)

Current, general information?

Popular magazines, newspapers, news websites

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