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A Content Guide: Marketing

This is the content guide, do NOT publish. Here is where we will pull informational boxes from.

Google Scholar

Use Google Scholar to find "articles, theses, books, abstracts and court opinions".  

Google Scholar is useful for finding citations that may not be included in the Alvernia Library Article Databases

Since only a limited number of Google Scholar citations include the full text, the Alvernia Library Article Databasesa are the more useful starting point for your research. 

Google Scholar Search